In a remarkable fusion of technology and legacy, Japanese firm Panasonic has resurrected the “God of Management,” Konosuke Matsushita, in the form of an AI avatar. This innovation is designed to provide insights into business management, drawing from the wisdom of Matsushita, who passed away 35 years ago at the age of 94.
As one of Japan’s most celebrated entrepreneurs, Matsushita founded what would become Panasonic in 1918, starting from humble beginnings in his two-storey house in Osaka. He pioneered numerous household appliances, transforming the company into a global juggernaut and earning a spot on the cover of Time magazine in 1962. His philosophies on business management continue to resonate today, which Panasonic intends to pass down through this AI initiative.
The AI incarnation of Matsushita utilizes extensive audio data from his speeches, writings, and dialogues, aiming to enlighten a new generation on his management principles. Panasonic elaborated on this mission, stating that the avatar serves not just as a digital reflection but as a tool to explore Matsushita’s teachings further.
For example, when quizzed about the essence of a fulfilling life, the AI responded with a thoughtful quote: “The secret to a good life is to remember the spirit of youth, to be lively and full of hope.” This engagement hints at the AI’s capacity to respond thoughtfully to contemporary business queries while embodying the spirit of Matsushita’s philosophy.
This initiative mirrors similar trends in which AI is employed to recreate historical or religious figures for guidance—like the AI Buddha developed by Japanese researchers in 2022, which draws on teachings from Buddhist texts, and a Swiss church’s recent installation of an AI Jesus capable of multilingual responses.
The advent of Panasonic’s AI avatar represents a bold step in applying artificial intelligence to preserve and disseminate the wisdom of iconic figures in business, revealing how technology can bridge the gap between past insights and present challenges.