AI in Broadcasting: 2026 Challenges and Opportunities

As broadcasters approach 2026, the industry is experiencing a confluence of challenges including heightened pressures from artificial intelligence, trust issues among audiences, and evolving revenue dynamics. The integration of AI indicates a shift from mere experimentation to actual deployment, prompting local and national newsrooms to rethink how to build trust with their audiences.

AI Transitions from Optional to Essential

Michael Corn, the president of programming and specials at NewsNation, emphasizes that artificial intelligence is now a critical component of broadcasting strategies. He notes that as AI advances, it influences every facet of news delivery — from the rapid processing of information across various platforms to adjustments in staffing within newsrooms. Notably, Corn remarked how AI could level the playing field between small operations and large legacy organizations, allowing for enhanced production quality without significant cost increases.

However, this transition isn’t without its concerns. Corn anticipates experiments to include fully AI-hosted news programs, although he expresses hope that such initiatives will not succeed. The critical question lies in the human element of trust in journalism, which he emphasizes will become more significant as the capacity to generate realistic yet misleading media increases.

Challenges of Trust and Authenticity

Beyond automation within newsrooms, Corn is particularly worried about the external battle for trust. As tools that create fake videos and fabricated news become more accessible, the demand for trustworthy journalism rises. He suggests that nonpartisan reporting will become increasingly necessary as the public grapples with distinguishing real news from sophisticated fakes.

Jennifer Mitchell, president of stations at CBS News and Stations, reflects this sentiment, advocating for technology that enhances local relevance and storytelling. She underscores the potential of augmented and virtual reality in shaping the narrative, arguing that innovative storytelling can resonate with local communities, thus strengthening trust and engagement.

Integrating Traditional and Digital Models

Mitchell argues against viewing broadcasting as an either/or scenario between traditional linear and digital platforms. She believes both formats can coexist productively, especially during significant events when reach remains paramount. CBS News 24/7’s growth through integrating augmented reality in its coverage exemplifies how traditional broadcasts can evolve.

Moreover, Mitchell emphasizes the value of on-air journalists extending their reach through social media platforms. This approach not only fosters a sense of familiarity but also broadens audience access to local news, reflecting shifting consumer habits that necessitate adaptation from broadcasters.

The Financial Implications of AI

While innovations flourish, the financial underpinnings of digital media are increasingly under threat. Anthony Katsur, CEO of IAB Tech Lab, points to zero-click behavior — where users remain within AI platforms without engaging with traditional media sources — as a significant factor diminishing publisher revenues. He warns that the trend poses risks to the economic viability of the open web during a time when its value is being underscored by AI technologies.

This situation calls for serious reevaluation, as regulatory developments emerge to address fairness in how AI systems utilize content. Katsur stresses that publishing industries must pivot quickly to establish sustainable, long-term economic models.

A Complex Future for Broadcasters

Looking ahead, Katsur anticipates AI will enhance workflow efficiencies, particularly in creative facets like copywriting, but warns the path will be uneven and fragmented. The upcoming year may not yield groundbreaking innovations but rather necessitate broadcasters to adapt responsively.

In this evolving landscape, the push for credibility and authentic engagement emerges as the most valuable asset for broadcasters. Mitchell encapsulates this objective when she states their mission is to serve local communities, adapting how they deliver news across various platforms, both traditional and digital, to sustain relevance and trust in a rapidly changing environment.