Elon Musk, known for being the richest person in the world and recently aligning with President-elect Donald Trump, is making waves in the video game industry with plans to open a new studio. He announced his intentions on X (formerly Twitter) on November 27, emphasizing his critique of existing game studios, which he claims are overly controlled by massive corporations. Musk stated his ambition is to ‘make games great again’ through the formation of his own game studio under the umbrella of xAI.

xAI, founded by Musk in March 2023, presents itself as a venture focusing on artificial intelligence aimed at accelerating human scientific discovery and advancing our understanding of the universe. Its most recognized product so far is Grok, a chatbot available to X Premium subscribers, which aims to compete with established AI communication tools like ChatGPT.

However, the effectiveness of Musk’s plans in the gaming sector raises questions about his expertise. While he has previously voiced opinions on video games, such as sharing unflattering gameplay strategies in titles like Elden Ring and Diablo 4, it remains uncertain how much insight he possesses regarding game development and studio management.

This move comes at a time when many gamers have distanced themselves from X, particularly following controversial developments linked to the US electoral environment. Despite this, interests in the gaming community will likely shift back to Musk’s actions as he continues to forge connections with Trump, suggesting potential implications for the gaming landscape as business alliances evolve.