Gemini Subscriptions for AI Agents Launched
Google is making strides in the corporate world by launching a new service called Gemini subscriptions, aimed at enhancing workplace efficiency through artificial intelligence agents. This new initiative is targeted at large organizations, with pricing starting at $30 per person per month for Gemini Enterprise, while smaller clients can use Gemini Business for $21 per person each month. These services enable corporate workers to create custom agents utilizing data from various platforms such as Box, Microsoft, and Salesforce.
Included in these subscriptions are pre-made Google agents designed for specific tasks like software development, data science, and customer engagement. Organizations will also gain access to agents from Workday and other collaborators. Additionally, Google plans to upgrade existing clients of its agent-building tool, Agentspace, to Gemini offerings at no extra cost during their contracts.
One of the notable features of the Gemini subscriptions is Model Armor, which allows organizations to analyze and manage the data flow in AI-generated communications, ensuring security and compliance without requiring in-depth technical knowledge.
This move by Google follows closely on the heels of OpenAI’s demonstration of integrating third-party tools in AI systems. Both Google and Microsoft are keen to engage enterprises by offering AI-driven agents that streamline various processes, thereby freeing up employee time for more critical tasks. Importantly, both Gemini subscriptions do not require programming skills, which makes them accessible to a broader range of users.
During a media briefing, Thomas Kurian, CEO of Google’s cloud division, revealed that firms across various industries, including consulting, telecommunications, and manufacturing, have already begun utilizing these agents. Notably, cruise line Virgin Voyages has been highlighted as an early adopter of Gemini Enterprise subscriptions.
Despite the excitement surrounding AI agents, analysts like Chirag Dekate from Gartner suggest many organizations are still in the trial phase rather than fully deploying such technologies. However, Google’s emphasis on security and governance aims to alleviate concerns for businesses deliberating on adopting AI agents.
The Gemini subscriptions are underpinned by Google’s robust Gemini AI models capable of processing text, images, and video content. Continuous updates and innovations in AI models are critical for businesses as they adopt agent technologies, and Google’s capability to offer timely advancements will be pivotal in attracting corporations.
On the same day as Google’s announcement, Amazon’s cloud division also unveiled a new service named Quick Suite, which allows non-technical workers to create AI agents compatible with more than 50 applications, indicating an increasing competition in the market for AI tools.