Behavior Informatics
Behavior Informatics (BI) is a multidisciplinary field that combines elements of computer science, psychology, and behavioral science to study, model, and utilize behavioral data. It aims to obtain behavior intelligence and insights by analyzing and organizing various aspects of behaviors.
Areas of application
- Healthcare and Medicine
- Business Intelligence and Marketing
- Social Media and Web Analytics
- Security and Surveillance
- Educational Analytics
- User Experience (UX) and User Interface (UI) Design
- Transportation and Urban Planning
Example
For instance, a BI system could be used to analyze an individual’s social media usage patterns to understand their interests and preferences, which can then be used to recommend products or services tailored to their needs.