Data Mining
Data mining is the process of extracting and discovering patterns in large data sets. It involves methods at the intersection of machine learning, statistics, and database systems. The goal of data mining is not the extraction of data itself, but the extraction of patterns and knowledge from that data.
Areas of application
- healthcare
- finance
- marketing
- retail
- government
Example
For example, a company might use data mining to analyze customer purchase history and identify patterns in buying behavior, which can then be used to improve marketing strategies.