Sentiment Analysis, also known as opinion mining or emotion AI, is a process that uses Natural Language Processing (NLP), computational linguistics, and machine learning to analyze digital text and determine the emotional tone of the message, which can be positive, negative, or neutral. It’s a form of text analytics that systematically identifies, extracts, quantifies, and studies affective states and subjective information.

• Customer feedback analysis
• Market research
• Social media monitoring
• Brand reputation management
• Product development
• Advertising campaign evaluation

For example, a Sentiment Analysis tool could be used to analyze customer reviews of a product on an e-commerce website. The tool would determine the overall sentiment of the reviews, such as positive, negative, or neutral, and provide insights into how customers feel about the product.

• Leveraging data analytics