Google’s New AI Feature Lets You Virtually Try On Clothes

Google has unveiled a groundbreaking AI feature that lets users virtually try on clothes, enhancing their online shopping experience. This innovative tool comes alongside updated price alerts and an upcoming feature enabling users to explore shoppable outfits and design inspirations using generative imagery.

The official launch of the virtual try-on feature follows an initial testing phase where users interacted with the technology. By uploading a full-length photo, users can visualize how different clothing items would suit their bodies.

Available in the United States from July 24, the new feature integrates with Google’s Shopping Graph across various platforms, including Search, Google Shopping, and Google Images. To use the tool, users simply tap on a product listing and select the “try it on” icon. After uploading their photo, they will receive a digital representation showing them how they look in the selected apparel. Users can save and share their virtual looks with friends.

Previously, Google offered virtual try-on capabilities that modeled clothing on diverse figures; however, this new feature provides a much more personalized experience by allowing individual users to see clothing on themselves.

This release is part of Google’s continued focus on virtual try-on technologies, following the launch of an experimental app named Doppl, which visualizes how different outfits may appear on users. A Google spokesperson stated that while both the Doppl app and the new try-on feature are powered by similar generative AI technology, Doppl aims to enable users to explore their style more deeply, complete with AI-generated videos for a better understanding of outfits.

Furthermore, the updated price alert system now allows shoppers in the U.S. to set alerts based on their desired sizes, colors, and prices. Danielle Buckley, Google’s Director of Consumer Shopping, highlighted the new functionality: “The Shopping Graph has products and prices from across the web—so we’ll notify you when an offer meets your criteria!” This addition aims to alleviate the need for constant price-checking.

Also hinted at was an upcoming feature to be released in the fall that will help users receive style guidance for specific fashion queries—such as outfit choices for events or room design ideas—powered by the company’s vision match technology leveraging 50 billion products within the Shopping Graph.