Hallwood Signs Record Deal with AI Music Designer Imoliver
A new milestone in the music industry’s intersection with artificial intelligence was reached on Thursday as Hallwood Media, an independent music company founded by former Geffen Records president Neil Jacobson, announced a record deal with Imoliver, the creator touted as the most-streamed on the AI music generation platform Suno.
Hallwood is promoting Imoliver as a “music designer” who utilizes the AI-powered platform to craft elaborate sonic landscapes, marking the first time a Suno creator has signed with a record label.
According to the announcement, Hallwood will be releasing Imoliver’s song “Stone,” which has amassed over 3 million plays on Suno, across all major platforms on August 8, with a complete album set to debut on October 24. Hallwood will also provide marketing, promotional support, and artist services, while Imoliver is expected to release a series of new singles in the weeks to come.
“Imoliver represents the future of our medium,” Jacobson stated. “He’s a music designer who stands at the intersection of craftwork and taste. As we share his journey, the world will see the dexterity behind his work and what makes it unique. What he does is exactly why I love music and why we push boundaries at Hallwood.”
Imoliver expressed his enthusiasm about the deal, saying, “Signing with Hallwood is a huge moment, not just for me, but for the future of music. It’s a sign that the industry is ready to embrace new ideas and new ways of creating. This isn’t about replacing artists; it’s about expanding what’s possible.”
This partnership is significant in the wake of ongoing discussions in the music industry about the implications of artificial intelligence. While some critics have raised concerns about AI posing a potential threat to human artistry, others see it as an opportunity to enhance the music creation process. Recently, Universal Music Group, the largest music company worldwide, announced a partnership aimed at accelerating its AI music patents, amidst legal battles where major labels are suing AI music generation platforms like Suno and Udio for alleged copyright infringement related to the training data used from their music catalogs.
“This is a milestone—not just for Imoliver, Hallwood, and Suno, but for the future of music,” commented Mikey Shulman, CEO of Suno. “The emergence of a new creator from a new platform creating new forms of content illustrates that the future of music will be broader and more inclusive than it is now. The boundaries of artistry are continuously expanding.”