iCIMS Acquires Apli to Enhance AI Recruitment

HOLMDEL, N.J., Sept. 11, 2025 /PRNewswire/ — iCIMS, a trusted talent acquisition software provider, has recently announced its acquisition of Apli, an AI-powered recruitment automation innovator focused on enhancing the frontline hiring experience. This acquisition aims to complement iCIMS’ existing enterprise AI talent-acquisition platform.

Frontline workers constitute approximately 80% of the global workforce, creating a significant challenge for hiring managers who are under pressure to fill positions quickly and efficiently. Apli alleviates this burden by powering multichannel, AI-driven candidate engagement, screening, and assessments through user-friendly interfaces such as text messaging, WhatsApp, and web chat. This innovation is intended to dramatically reduce time-to-hire while improving both candidate quality and overall experience.

Apli has garnered recognition in the industry, having been listed among Fast Company’s Top 10 Most Innovative Companies in Latin America, and is recognized as a Future of Work leader by MIT’s Initiative on the Digital Economy. Clients using Apli’s technology report that it automates up to 90% of the frontline hiring process, allowing recruiters to achieve ten times more hires, cut time to fill by up to 75%, and lower turnover by an average of 40% through smarter candidate matching tactics.

Through customer analysis, Apli demonstrates its capability to generate five times more qualified candidates for hourly roles compared to traditional application processes, as well as decreasing new hire turnover by implementing sophisticated assessments during the application phase. This strategic acquisition serves to strengthen iCIMS’ leadership position in AI for complex enterprise recruiting and facilitates high-volume hiring on a larger scale.

The upcoming integration of Apli’s conversational AI and assessment features into the iCIMS platform will lead to the introduction of iCIMS’ Frontline AI solution. This integration aims to fully automate various stages of the recruiting process across multiple hiring types, enhancing the overall experience for employers and candidates alike.

Jason Edelboim, CEO of iCIMS, emphasized the acquisition’s significance, stating, “This acquisition accelerates our vision to harness the power of AI across the full spectrum of recruiting and hiring. The combination of Apli’s technology with iCIMS’ platform will facilitate seamless experiences for all stakeholders involved in the hiring landscape.” He also expressed enthusiasm about welcoming Apli’s specialized team, which will contribute to iCIMS’ ongoing innovation advancements.

Once the integration is complete, iCIMS Frontline AI will leverage iCIMS’ certified responsible AI initiatives, aiming to improve hiring speed, efficiency, and quality while providing a consumer-grade experience for critical frontline roles.

Eric Connors, Chief Product Officer at iCIMS, remarked on the acquisition’s transformative potential, noting that frontline hiring is a challenging landscape for many industries, particularly healthcare, hospitality, manufacturing, and retail. He stated, “Apli directly tackles the challenges faced in frontline hiring, allowing us to enhance our end-to-end capabilities on a unified platform that spans both corporate positions and high-volume hiring needs.”

Vera Makarov and José María Pertusa, co-CEOs of Apli, agreed that this alliance represents a significant opportunity for innovative frontline hiring technology to flourish in new markets. They expressed confidence that their collaboration with iCIMS would enable enterprises to reimagine the hiring process with cutting-edge AI solutions.

iCIMS also assured the continuation of services for Apli’s existing clients in Latin America, while providing its own customers the option to incorporate iCIMS Frontline AI, which integrates Apli’s conversational engagement and assessment capabilities into the iCIMS platform.

About iCIMS, Inc.: iCIMS has been a key player in talent acquisition technology for over two decades, working to empower thousands of organizations globally. Their AI-driven hiring platform is specifically designed to enhance efficiency, reduce recruitment costs, and create exceptional experiences for both candidates and recruiters. For more information, visit www.icims.com.

Contact Will DeMuria, Corporate Communications, iCIMS: will.demuria@icims.com

SOURCE iCIMS, Inc.