In a recent podcast discussion, actress Lisa Kudrow condemned Tom Hanks’ new film Here, branding it “an endorsement for AI.” Her comments reflect wider industry concerns about the implications of incorporating advanced AI technologies in filmmaking. During her appearance on the Armchair Expert podcast with Dax Shepard, Kudrow articulated a fear that AI could disrupt the film industry, particularly affecting opportunities for upcoming actors.
Kudrow expressed dismay over the potential fallout from AI-assisted filmmaking, stating, “What will be left? Forget actors, what about up-and-coming actors? They’ll just be licensing and recycling.” This sentiment underscores a growing anxiety that the creative sector may prioritize AI-generated content at the expense of human talent, prompting questions about the future of acting as a profession.
Here, directed by Robert Zemeckis, features Hanks alongside Robin Wright, portraying a married couple whose story unfolds over time with the help of cutting-edge AI technology. The film employs an AI-driven tool called Metaphysic Live, which facilitates de-aging and face-swapping of actors, allowing for real-time visual effects. Kudrow remarked on the rapid capabilities of AI, noting that filmmakers can see younger versions of themselves immediately after shooting a scene.
The creators of Metaphysic Live have positioned themselves at the forefront of AI technology within the film industry. Zemeckis himself has praised Metaphysic, acknowledging their leadership in high-quality AI content integration. Kevin Baillie, the film’s visual effects supervisor, highlighted the benefits of AI-generated content, describing how actors use the technology as a “youth mirror” to experiment with their performances.
However, the concerns about AI’s unchecked proliferation contribute to ongoing disputes within the entertainment sector. Recent actors’ and writers’ strikes have focused on securing protections against exploitation, particularly regarding the use of AI in creative processes. The resolution of these strikes included provisions aimed at safeguarding human artistry against encroachment by AI technologies.
As Kuhrow pointed out, the dialogue surrounding the role of AI in the film industry is crucial for its future. With prominent figures like Matthew Modine warning of an “AI tsunami crashing upon the shores of the entertainment industry,” it is clear that the implications of these technologies will require careful consideration to ensure that human creativity remains at the forefront.