Locality’s AI Engine Transforms Local Advertising

Locality, a leader in local video advertising solutions, has revealed its latest innovation: the Advanced Audience Engine. This proprietary identity and activation solution, developed in collaboration with Lovelytics, Newton Research, and Databricks, aims to transform the way advertisers connect with local audiences by integrating generative AI and automation with Locality’s extensive history of local media intelligence and viewership data.

According to Keith Kazerman, President of Streaming at Locality, the Advanced Audience Engine represents not just a product but a strategic revolution within the advertising landscape. He emphasizes that this engine is designed to enhance performance, precision, and transparency, allowing businesses to scale their advertising efforts effectively.

This innovative engine addresses long-standing challenges in the local advertising sphere, such as disconnected workflows, vendor complexities, and the high costs of accessing real-time audience insights. Advertisers can now unify their data, automate segmentation, and seamlessly launch campaigns across both linear and digital channels—all within a robust, AI-powered environment embedded in Locality’s LocalX platform.

At the heart of the Audience Engine is a sophisticated framework for local identity intelligence and activation. This includes:

• Custom audience building through vertical-specific segmentation using both advertiser and Locality’s data.
• AI-driven optimization with predictive models aimed at improving planning and allocation of budgets.
• A comprehensive measurement system that ensures unified targeting, robust analytics, and clear attribution.
• Scalable data integrations that facilitate real-time activation and optimization, enabling seamless collaboration among partners without data transfer issues.

With these enhanced controls and capabilities, advertisers can expect quicker campaign launches paired with real-time insights, leading to improved returns on investment through more intelligent targeting and optimization strategies.

Locality will showcase the Advanced Audience Engine during the upcoming Advertising Week New York, where attendees can participate in a panel on “Unlocking the Future of Local Advertising: Next-Gen AI-Driven Audience Intelligence” on Tuesday, October 7, at 3:40 PM. For further information, interested parties are encouraged to contact their Locality representatives.

About Locality: Locality stands as the premier provider in local television solutions, continuously adapting to fulfill the dynamic needs of advertisers. Focused on harnessing local market potential, Locality connects brands with local consumers effectively, boasting a portfolio that serves over 6,000 advertisers. With direct access to more than 150 streaming publishers and 400 local broadcast stations, Locality is well-positioned to optimize advertising spend and target audiences across the U.S., supported by a dedicated team operating from 11 locations across the nation. For additional details, visit www.locality.com.