New Category of Performance AI Glasses

Meta and Oakley are collaborating to deliver a brand-new category of Performance AI glasses, merging Oakley’s iconic design with Meta’s advanced technology. This innovative product line is set to enhance athletic performance and personal insights, aiming to empower users to showcase their achievements both on and off the field.

Launch of Oakley Meta HSTN

Slated to make its debut in a global campaign featuring prominent athletes like World Cup champion Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes, the glasses embody both style and functionality. The Oakley Meta HSTN, which is pronounced “HOW-stuhn,” represents a significant stride forward in AI eyewear, designed not only for athletes but also for fans looking to elevate their experiences.

Features of Oakley Meta HSTN

The Oakley Meta HSTN integrates several cutting-edge features that redefine the performance of AI glasses:

  • Extended Battery Life: These glasses can last up to eight hours on a full charge and feature a quick charge option, reaching 50% in just 20 minutes. Coupled with a charging case, users can enjoy up to 48 hours of use without the need to recharge.
  • Enhanced Camera Quality: Capture experiences in stunning Ultra HD (3K) video resolution, making it easier to share achievements with clarity and detail.
  • AI Integration: With Meta AI built into the glasses, users can perform tasks such as checking the wind conditions on a golf course simply by asking. This feature allows for seamless performance improvement, enabling athletes to access essential information hands-free.

Availability and Pricing

The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11 at a price point of $499 USD, with additional models priced starting at $399 USD to be released later in the summer. Their availability will extend across numerous countries, including the US, Canada, and several European nations, with future releases planned in Mexico, India, and the UAE.

Promotional Events

To mark the launch, Oakley Meta HSTN will feature prominently at major sporting events, beginning with Fanatics Fest from June 20-22 and UFC International Fight Week from June 25-27, providing fans with firsthand experience of this groundbreaking technology.