Meta and Oakley are collaborating to deliver a brand-new category of Performance AI glasses, merging Oakley’s iconic design with Meta’s advanced technology. This innovative product line is set to enhance athletic performance and personal insights, aiming to empower users to showcase their achievements both on and off the field.
Slated to make its debut in a global campaign featuring prominent athletes like World Cup champion Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes, the glasses embody both style and functionality. The Oakley Meta HSTN, which is pronounced “HOW-stuhn,” represents a significant stride forward in AI eyewear, designed not only for athletes but also for fans looking to elevate their experiences.
The Oakley Meta HSTN integrates several cutting-edge features that redefine the performance of AI glasses:
The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11 at a price point of $499 USD, with additional models priced starting at $399 USD to be released later in the summer. Their availability will extend across numerous countries, including the US, Canada, and several European nations, with future releases planned in Mexico, India, and the UAE.
To mark the launch, Oakley Meta HSTN will feature prominently at major sporting events, beginning with Fanatics Fest from June 20-22 and UFC International Fight Week from June 25-27, providing fans with firsthand experience of this groundbreaking technology.