The latest controversy surrounding generative AI involves a promotional image for Netflix’s anime series Arcane, based on the popular game League of Legends. An image that appeared as a thumbnail on the streaming platform was criticized for its apparent flaws, prompting Netflix to remove it after fans pointed out inconsistencies pointing to AI involvement.
The issue was first highlighted on social media when a user named eggbertith shared a screenshot showcasing a peculiar detail in the character Jinx’s hand. Fans quickly inferred that the image had been altered using AI techniques, which was later confirmed by Riot Games, the studio behind Arcane. Riot’s brand manager, Alex Shahmiri, acknowledged the situation on social media, stating, “We have a strict stance of no AI for anything relating to Arcane because it’s disrespectful to the incredible artists who worked on the show. This image was a mistake and has since been removed. TY again for calling it out.”
The image in question seems to have been generated by extending an existing piece of art through a tool like Photoshop’s “generative fill,” resulting in a lower-resolution output with noticeable quality issues. Such instances raise significant concerns about the reliance on AI technologies by companies that should uphold high artistic standards. Rather than enhancing the quality of creative work, the misuse of AI tools has led to ‘hacked-up garbage,’ as some critics have described.
This incident underscores a broader concern about the effects of AI on creative industries. Shahmiri’s comments suggest a clear stance from Riot, which values the human connection inherent in art over artificial enhancements. When pressed about generative AI’s application across other areas of Riot, he clarified his position, expressing a personal disinterest in AI replacing the emotional and subjective elements that define artistic endeavors.
The backlash against AI-altered promotional content demonstrates an increasing sensitivity among audiences towards the integrity of artistic expression. Consumers and creators alike are calling for more discernment in how technology intersects with creative processes, particularly in high-profile projects like Arcane, touted as one of the most expensive animated series produced.