In a significant move for the smartphone market, Samsung is reportedly on the verge of finalizing a partnership with Perplexity AI, which could lead to its integration as the default AI assistant in the upcoming Galaxy S26 series. This development may mark a shift away from the longstanding collaboration with Google’s AI assistant, Gemini, which has been heavily embedded within Samsung devices.
The anticipated deal is expected to be announced later this year, although widespread availability of Perplexity AI on Samsung devices may not occur until early 2026. The move aims to integrate Perplexity’s capabilities directly into Samsung’s phones, with plans reportedly including the pre-installation of the Perplexity app and its features being integrated into Samsung Internet.
Additionally, discussions are ongoing regarding the possibility of incorporating Perplexity technology into Samsung’s existing Bixby assistant, though this remains uncertain at this juncture.
The implications for Samsung’s relationship with Google, particularly concerning Gemini, are complex. Should Perplexity be adopted as the primary AI assistant on the Galaxy S26 series, it may limit Gemini’s role, sidelining it in favor of Perplexity’s offerings. However, users might still have access to Gemini features from previous models, providing them with a choice between the two AI services.
Beyond immediate integration, Samsung and Perplexity are also exploring ambitious plans to develop AI-powered operating systems. This could pave the way for AI agents capable of leveraging functionality from various AI assistants, including Perplexity, although such advancements appear to be further down the road.
As this deal materializes, the market awaits further details that could redefine the AI landscape on Samsung devices and potentially alter the competitive dynamics in the smartphone sector. With the rapid evolution of AI technology, the outcome of this partnership could have lasting implications for both Samsung and its users.