Aitana, a groundbreaking artificial intelligence (AI) model from Spain, is making waves in the influencer marketing industry by generating impressive revenues. Designed by Rubén Cruz, founder of The Clueless agency, Aitana emerged during a challenging time when Cruz faced dwindling client numbers. In an effort to overcome project cancellations often linked to the unpredictable nature of traditional models and influencers, Cruz and his team decided to create a virtual influencer.
Aitana, characterized by her striking pink hair and near-perfect beauty, has quickly become a sought-after figure in advertising. Reports indicate that she has the potential to earn up to €10,000 per month, although her average income typically hovers around €3,000 due to her various modeling engagements. Cruz emphasized their intention to alleviate the dependency on traditional influencers who may sometimes prioritize their personal gain over professionalism.
Her income sources include more than €1,000 per advertising campaign and her recent collaboration with Big, a sports supplement brand. Additionally, Aitana has ventured into platforms like Fanvue, where she shares lingerie photos similar to OnlyFans, further diversifying her revenue streams.
Aitana’s rise to fame is notable as she currently boasts over 343,000 followers on Instagram, where her posts garner significant engagement. Interestingly, the AI model receives private messages from celebrities unaware of her digital existence. Cruz recounted an instance where a famous Latin American actor, enamored by her online presence and boasting 5 million followers, reached out to Aitana, completely oblivious to her being a virtual construct.
The phenomenon surrounding Aitana has sparked broader interest in AI-generated models, leading to the inception of similar projects, including the AI singer-songwriter Lia Z., who has reportedly secured a record deal. As AI continues to permeate various facets of the creative industry, Aitana’s story raises pertinent questions about the future of modeling and influencer culture.