Imagine a world where your AI assistant can not only perform tasks for you but sound exactly like you while doing so. Matt Wolfe’s recent video, “ChatGPT Can Sound Just Like YOU (Do THIS),” published on November 14, 2025, offers a fascinating step-by-step guide on how anyone can fine-tune a large language model (LLM) to achieve this nuanced personalization. With a touch of humor and a wealth of information, Wolfe presents a compelling case for using AI in content creation by sharing his own experience in fine-tuning a model using his YouTube content and tweets. He emphasizes that while AI excels at automation, it often lacks personal touch in its interactions, a gap that can be bridged through fine-tuning.
Wolfe effectively demystifies the process, stating that fine-tuning allows an LLM to learn one’s tone, structure, and even humor by providing repetitive examples of their speech or writing patterns. The video makes strong use of evidence by demonstrating a side-by-side comparison of AI-generated content before and after fine-tuning. Wolfe intriguingly equates the process to teaching a writer to mimic your style rather than just regurgitate information, promising applications that span from copywriting to social media marketing.
However, while the tutorial excels in clarity and guidance on fine-tuning, it underestimates potential challenges, such as data preparation complexities and biases. The video glosses over the necessary technical tweaks, such as correcting formatting errors, and could benefit from an in-depth exploration of common pitfalls in training datasets, which are crucial for achieving the desired results without unintended outputs. Nonetheless, the practical insights provided serve as a solid foundation for anyone looking to delve into AI personalization.
Wolfe’s engaging demonstration wraps up with an optimistic future view, anticipating that fine-tuning may soon be more accessible across platforms like ChatGPT, Claude, and Gemini. His balanced approach, both educating and entertaining, encourages viewers to embrace AI’s possibilities while being mindful of its challenges. This video stands as both a helpful guide and a thought-provoking call to those wishing to align AI outputs with their personal brand voice.