In this video, Jasper Aiken explores Search Atlas’s new AI SEO bot, Otto, which automates SEO updates on websites. Jasper is joined by Monic Bond, CEO of Search Atlas, who demonstrates the capabilities of Otto. The AI SEO bot can work with various platforms like WordPress, Shopify, and GoHighLevel, making it universally compatible. It installs easily via a pixel and can make changes to website content, SEO tags, and even publish blogs automatically.
Monic explains the holistic SEO strategy Otto employs, which includes authority, content, technical, and user experience (UX) and behavior. The AI model draws from multiple data sources, including the website’s content, Google’s knowledge graph, Search Console, and Google Business Profile data, to make informed SEO decisions. Otto can generate content, update title tags, meta descriptions, and even create backlinks and schema markup.
One of the standout features is Otto’s ability to automate Google Business Profile updates, including posting and responding to reviews. It also supports AI-generated images and integrates with Claude, which produces more human-like content compared to other AI models.
Monic shares various case studies demonstrating Otto’s effectiveness, including significant increases in website impressions and calls. He also discusses the cost-effectiveness of using Otto compared to hiring human SEO specialists. Jasper and Monic highlight the ease of use and the potential for agencies to offer SEO services at scale with minimal manual effort.
The video concludes with a discussion on the reporting capabilities of Search Atlas, allowing agencies to provide detailed performance summaries to their clients. Jasper provides links for viewers to sign up for a free trial of Search Atlas and access additional resources to help them get started with Otto.