Generative AI Investment: Despite the potential of generative artificial intelligence (gen AI), many organizations are hesitant to invest heavily. Only 5% of senior leaders report mature gen AI initiatives, with 45% adopting a cautious stance. Executives often view gen AI narrowly as a productivity tool, leading to limited budget allocation. The research by Genpact and HFS Research suggests that a broader understanding of gen AI’s capabilities is necessary for successful implementation. Concerns over data governance, talent gaps, and data access hinder the transition from pilot to production. Effective AI deployment requires aligning with business objectives, simplifying processes, and focusing on long-term strategies. Leadership support and a dedicated AI team are crucial for overcoming inertia and maximizing AI’s benefits. Companies must also prepare their workforce for AI integration and establish a culture of responsible AI. High-quality data is essential, as poor data quality can impede the development of effective AI solutions.