In this video, Wes McDowell explores the transformative potential of GPT-5, highlighting nine innovative use cases for businesses. He emphasizes the model’s advanced capabilities in coding, marketing, and personalized applications, showcasing how it can enhance productivity and streamline various tasks. McDowell details specific examples, such as creating interactive dashboards and automating business processes, while also discussing the improvements in user experience and reduced hallucination rates compared to previous versions. Overall, he presents GPT-5 as a valuable asset for anyone looking to leverage AI for business growth.