In the video “How to make $150,000 in a week – story of a viral,” Lex Fridman interviews Pieter Levels, a self-taught developer and entrepreneur who shares his journey of leveraging AI technologies to create successful startups. Pieter discusses his experiences with generative models, particularly focusing on how he built a platform for creating AI-generated avatars, which quickly went viral and generated significant revenue. He explains the technical aspects of using AI, including fine-tuning models and the challenges faced when competing with larger companies. The conversation highlights the dynamic nature of the tech industry and the potential for innovation in AI-driven applications.