In this video, Frank Nillard introduces viewers to the concept of prompt engineering and its significance in improving the performance of AI models. He explains how effective prompt writing, also known as prompt engineering, can drastically enhance the accuracy of outputs generated by language models like OpenAI’s GPT. Frank provides a comprehensive framework for writing better prompts, which includes defining a system role, adding specifics and context, providing examples, and using reminders to ensure the model retains important details. He emphasizes that prompt engineering is crucial because language models are treated as black boxes, and their output can be unpredictable. By using structured frameworks and techniques backed by research, users can achieve better results even with less powerful models. The video also highlights the future potential of programming in natural language and encourages viewers to apply these techniques to their own AI projects.