Replicate Machine Learning Models for Efficient Usage Replicate offers a pay-as-you-go service for running open-source machine learning models, scaling to zero cost when not in use. New users can start for free, with credit card details required for continued access. The platform hosts thousands of community-contributed models, each with varying run times and costs detailed on their respective pages. Custom models can also be deployed using Cog, Replicate’s tool for packaging models, with automatic API server generation and scalable GPU cluster deployment.