Truist, the super-regional bank based in Charlotte, North Carolina, has announced the appointment of Pascal Belaud as its chief AI and data officer, a newly established position within the organization. Belaud will commence his role next week, with responsibilities focused on shaping the bank’s vision and execution of AI, data, and advanced automation strategies. He will report directly to Chief Information Officer Steve Hagerman, who has expressed confidence in Belaud’s capabilities, describing him as a “visionary” and a “charismatic leader” whose expertise will significantly enhance the team.

Belaud’s extensive background includes 27 years at Microsoft, where he held various leadership roles within the company’s U.S. financial unit, particularly in areas related to AI, data insights, analytics, and predictive analysis. His experience spans 17 years at Microsoft France in Paris and a decade at the New York office, highlighting a global approach to technology management. Most recently, he was the general manager of cloud and AI platforms for Microsoft’s U.S. financial services vertical.

The financial industry is increasingly integrating artificial intelligence into their operations to drive efficiency and growth, and Truist appears to be strategically positioning itself to capitalize on these advancements. According to Sherry Graziano, the bank’s head of digital, client experience, and marketing, the initiative is focused on enhancing customer and employee experiences, generating operational efficiencies, and amplifying revenue. Notably, Truist aims to leverage AI-driven analytics to create personalized experiences through real-time marketing offers.

In a statement on his LinkedIn, Belaud referred to his new position as “the mission of a lifetime in this AI era,” expressing his enthusiasm for the opportunities AI and data bring. He emphasized the potential to strategically harness these technologies to redefine client and employee interactions at Truist, a sentiment that resonates within the broader context of financial services embracing AI innovation.